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Human Solutions

Design in context

"Benjamin Hubert’s innovative use of materials meets human needs”

David Carlson, founder of the David Report

We believe in human design. This means that we design products that are not only visually appealing, but also address everyday human needs in terms of usability. In doing so, we create products for our clients that people want to use every day.

The Membrane chair for Classicon stems from extensive research into human behaviours. Our client wanted an armchair that engaged with the way people live – we responded with a construction based on sporting industry technologies that is super lightweight due to its economic use of materials. The resulting product responds to issues of both cost and weight, and offers an innovative ergonomic solution using an advanced 3D knitted textile.

By designing a chair that addresses real world issues, we created a product to meet today’s human needs.